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ALEX MERCER · VIDEO EDITOR
About

James Free

James Free
Sunnyvale, CA

Full-pipeline editor.
From set to screen.

I'm a video editor and post-production specialist with over a decade of experience working at the intersection of technology and storytelling. My career spans Apple, Western Digital, and Workday — brands where the bar for craft is exceptionally high.

I work the full pipeline. On set, I manage data, signal flow, color management, and dailies as a DIT. In post, I cut, grade, design motion graphics, composite, mix audio, and deliver. That end-to-end fluency means I anticipate problems before they happen and move fast when it matters.

My most recent work includes managing on-set video pipelines for Apple marketing campaigns — and I'm always open to the next great project.

10+Years of experience
AppleCurrent client
6Certifications
DIT→Full pipeline
Capabilities

Editing

  • Adobe Premiere Pro
  • Final Cut Pro X
  • DaVinci Resolve
  • Adobe After Effects
  • Cinema 4D
  • Mocha

Production & DIT

  • Daylight
  • Silverstack
  • Offshoot
  • ChronoSync
  • Livegrade
  • SAN / XSAN

Cameras & Formats

  • SONY
  • RED (R3D)
  • Blackmagic
  • Canon
  • Multi-cam & RAW
  • HDR / LUT Management

Disciplines

  • Color Correction & Grading
  • Motion Graphics
  • Compositing & Rotoscoping
  • Audio Mixing
  • Storyboarding
  • Localization
Certifications
Final Cut Pro XAdobe After EffectsAdobe Premiere ProAdobe PhotoshopLogic ProPro Tools
Experience
Present

Video Tech / DIT — Apple

Full on-set video pipeline for Apple marketing campaigns: ingest, signal flow, color management, and dailies. Also functions as assistant editor.

2024

Video Producer / Editor — Workday

Led end-to-end production of consumer-facing web content. Designed and implemented a localization workflow and pipeline from scratch.

2023

Video Editor — Apple

Edited multi-cam and virtual production (XR stage) content in Final Cut Pro X. Produced internal training videos and designed Apple Motion graphics.

2022

Video Editor / Cinematographer — Freelance

Commercial and branded content for Big Picture SF and independent clients. Multi-cam shoots on SONY and RED, including color, audio, and motion graphics.

2019

Video Editor / Cinematographer — Western Digital

End-to-end production across executive profiles, product launches, social, how-to, live events, and podcasts. Full production duties on set.

2013

Video Creative Pro — Apple Retail

Internal knowledge authority for all photo and video tools. Coached customers and staff on iPhone photo/video production.

Education

Masters Certification — Audio Production

Conservatory of Recording Arts & Sciences · Gilbert, AZ

Bachelor of Arts

University at Buffalo · Buffalo, NY